For those of you that may not know Activision recently announced an online service called "Call of Duty Elite". This is directly related to their Call of Duty game series and works on kind of a freemium model. Ultimately I think it'll be a cool idea. However, the way they announced it to their customers lead to a pretty big negative reaction. Recently I recorded my thoughts (over a Call of Duty: Black Ops game play) on how they could have handled the announcement better, not abused their community managers in the process, and even whether or not they should build some of this stuff themselves (in particular in the social networking area of things).
If you're interested you can see the video on my YouTube channel or via the embedded player below: