Amazing Brand Success
When do you known your brand has truly arrived? When people are talking about donating money your corporation. The idea involves bringing back nostalgic areas of Disney parks through customer donations. You, the customer, would donate money to a profitable corporation to improve their product in your eyes so you could in turn spend money buying the product. Now that's amazing.
I myself am a bit of a Disney fan, particularly the parks. When Walt Disney originally made the parks a lot of things were done without really knowing how they were going to bring in revenue. He just made the coolest things he could, assuming people would want to experience it. And he was right.
As corporate Disney took over a lot of the theme park profits went to things like buying television networks and sports teams rather than maintaining and improving the parks themselves. If a direct link to profitability couldn't be made, you don't do it. That's the way normal companies work. It's harder for a company that profits on inspiring peoples' imaginations and re-awakening their inner child to stay successful that way.
So the answer in some peoples' eyes is for me to donate money to a corporation. And it seems some people are more than happy to do it. If only every company were so lucky…
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